C40 Digital

Capabilities

We work across the tools your team already uses.

55+ platforms across ecommerce, web, email, social, paid, AI, SEO, and analytics. Below is the full stack we operate in. If something’s missing, ask — we probably work in it too.

Ecommerce platforms

Storefronts and marketplaces where commerce actually happens.

Shopify logo

Shopify

A complete ecommerce platform powering over 4 million online stores worldwide.

Used right, it gives your business a high-converting storefront, advanced merchandising, and global scale without engineering overhead.

BigCommerce logo

BigCommerce

An enterprise-grade ecommerce platform built for complex catalogs and B2B/B2C hybrid models.

It gives your business native flexibility for headless commerce, multi-storefront strategies, and the large SKU counts that overwhelm simpler platforms.

Amazon logo

Amazon

The largest online retail marketplace in the world, with hundreds of millions of active buyers.

Selling on Amazon gives your business immediate access to high-intent shoppers, fulfillment infrastructure, and category demand you can't replicate on your own site alone.

Web, CMS, and infrastructure

The foundation your site runs on, the CMS your team edits in, and the hosting that keeps it fast.

WordPress logo

WordPress

The most widely used CMS on the web, powering roughly 40% of all websites.

WordPress gives your business a flexible, SEO-friendly site you can edit yourself, with a vast plugin ecosystem for almost any feature you might need.

Sanity logo

Sanity

A modern headless CMS designed for structured content and developer-friendly workflows.

Sanity lets your business publish content across web, mobile, and emerging channels from a single source of truth, with collaborative editing and real-time previews.

Vercel logo

Vercel

The leading hosting platform for modern web frameworks like Next.js, with edge-deployed performance.

Hosting on Vercel gives your business near-instant global load times, automated deployments, and the performance Google rewards in search rankings.

GitHub logo

GitHub

The world's largest code hosting and version control platform.

GitHub keeps your codebase versioned, your team collaborating safely, and your deployments tied to a transparent audit trail.

Web3forms

A simple form-to-email backend for static sites with no server required.

Web3forms lets your business collect contact form submissions cleanly without building or maintaining a backend, ideal for landing pages and quick deployments.

Email and SMS marketing

The owned channels that consistently drive the highest ROI in marketing.

Klaviyo

A marketing automation platform purpose-built for ecommerce email, SMS, and review workflows.

The right Klaviyo strategy reliably drives 25-40% of total ecommerce revenue through segmented automations and predictive analytics.

Kit.com

A creator-friendly email marketing platform (formerly ConvertKit) focused on simple automation and audience growth.

Kit gives your business clean newsletter operations, tagged subscriber segmentation, and the kind of email deliverability that keeps you out of spam folders.

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Mailchimp

One of the original mass-market email marketing platforms, now expanded into a full marketing suite.

Mailchimp gives small and growing businesses easy-to-use campaigns, basic automation, and an all-in-one approach without specialized setup.

HubSpot logo

HubSpot

An all-in-one CRM, marketing, sales, and customer service platform.

HubSpot lets your business unify lead capture, nurture, sales pipeline, and customer support in one stack, especially valuable for B2B or considered-purchase categories.

Resend logo

Resend

A modern transactional email API built for developer ergonomics and high deliverability.

Resend lets your business send contact-form notifications, receipts, and triggered email reliably from your application without the complexity of legacy email services.

Postscript

A leading SMS marketing platform purpose-built for Shopify ecommerce brands.

Postscript gives your business a direct, high-open-rate channel for promotions, abandoned-cart recovery, and customer re-engagement that complements email.

Attentive

An enterprise-scale conversational SMS marketing platform.

Attentive lets your business run sophisticated, two-way SMS campaigns that drive incremental revenue beyond what email alone delivers.

Social platforms

Where your audience already spends attention.

Facebook logo

Facebook

The largest social network in the world, with over 3 billion monthly active users.

A strong Facebook presence keeps your business visible to broad demographics, with the most mature ad targeting and community features of any platform.

Instagram logo

Instagram

The leading visual social platform for brand storytelling and discovery, owned by Meta.

Instagram lets your business build a brand identity through imagery and short-form video, with native commerce features for direct conversion.

TikTok logo

TikTok

A short-form video platform with the most aggressive algorithmic distribution in social.

TikTok gives your business a path to virality and Gen Z/Millennial reach that no other platform currently matches, with paid amplification to scale what works.

YouTube logo

YouTube

The world's second-largest search engine and dominant long-form video platform.

YouTube gives your business durable, evergreen content discovery — videos continue earning views for years after upload, unlike most social platforms.

Social management

Scheduling, publishing, and reporting tools that scale social operations.

Hootsuite logo

Hootsuite

A long-running social media management and scheduling platform.

Hootsuite lets your business plan and publish across multiple social channels from one dashboard, with team approval workflows and unified reporting.

SocialPilot

A budget-friendly social media management platform with scheduling, analytics, and client features.

SocialPilot gives your business multi-channel publishing at a fraction of enterprise tool pricing, ideal for lean teams managing multiple brands.

Sprout Social

A premium social media management platform with deep analytics and customer care features.

Sprout Social gives your business enterprise-grade publishing, listening, and engagement tools in one platform, with reporting that holds up in executive reviews.

Social and brand listening

Real-time monitoring of what's being said about your brand, your competitors, and your category.

Brandwatch

An enterprise social listening and consumer intelligence platform.

Brandwatch lets your business monitor brand sentiment, track competitor mentions, and surface emerging trends across millions of social and web sources.

Brand24

A focused brand mention monitoring tool tracking your name across the web in real time.

Brand24 lets your business catch reviews, complaints, and PR opportunities as they happen, faster than waiting for support tickets or scheduled reports.

AI and language models

The foundation models powering modern marketing intelligence, content production, and operational AI.

Claude logo

Claude

Anthropic's leading AI assistant for research, writing, coding, and complex analysis.

Embedded in marketing workflows, Claude lets your business produce high-quality content, synthesize competitor activity, and run the analyses your team doesn't have time for.

Anthropic logo

Anthropic

The AI safety company behind Claude, focused on building reliable, interpretable AI systems.

Working directly with Anthropic's APIs lets your business build custom AI tools that handle sensitive data and complex reasoning more reliably than general-purpose alternatives.

OpenAI logo

OpenAI

The AI lab behind ChatGPT, GPT-4, and the broader OpenAI API platform.

OpenAI's models power custom AI features your business can embed into products, internal tools, and marketing automation for tasks ranging from copy generation to image creation.

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Gemini

Google's family of multimodal AI models, integrated across Google's products and available via API.

Gemini gives your business AI capabilities tightly integrated with Google Workspace, Search, and Cloud, useful where your team already lives in the Google ecosystem.

Microsoft Copilot

Microsoft's AI assistant integrated across Windows, Microsoft 365, and the Edge browser.

Copilot gives your business AI productivity inside the tools your team already uses — Word, Excel, Outlook, Teams — with no separate workflow to adopt.

Perplexity logo

Perplexity

An AI-powered answer engine that cites its sources alongside generated responses.

For your business, being cited by Perplexity is the AEO equivalent of ranking in Google — increasingly important as users shift to AI search.

SEO tools

Keyword research, technical audits, backlink analysis, and content optimization.

Semrush logo

Semrush

A comprehensive SEO and competitive intelligence platform covering keyword research, rank tracking, and site auditing.

Semrush lets your business find ranking opportunities, monitor competitor SEO moves, and run technical audits to keep your site healthy in search.

Ahrefs

A leading SEO toolset with the most extensive backlink database in the industry.

Ahrefs lets your business analyze backlink profiles, find content gaps, and identify the link-building opportunities that move organic rankings most reliably.

Screaming Frog

The industry-standard technical SEO crawler used to audit site structure at scale.

Screaming Frog surfaces broken links, missing meta tags, redirect chains, and indexability issues your business needs to fix before they cost organic traffic.

Surfer SEO

An AI-powered content optimization tool that scores articles against top-ranking competitors.

Surfer lets your business publish content with the structure, terms, and topical coverage Google actually rewards, instead of guessing what to write.

Clearscope

A premium content optimization platform focused on semantic relevance and content briefs.

Clearscope gives your writers data-backed content briefs that consistently produce articles capable of ranking in competitive search categories.

Search and marketing platforms

Google's free tools that every serious marketing operation should be running.

Google logo

Google

The dominant search engine, handling over 8 billion searches per day globally.

Earning organic visibility on Google remains the single highest-leverage growth channel for most businesses, accounting for the majority of high-intent web traffic.

Google Search Console logo

Google Search Console

Google's free tool for monitoring your site's search performance, indexing, and technical health.

Search Console gives your business the only direct view of how Google sees your site — which queries drive traffic, which pages are indexed, and what needs fixing.

Google Tag Manager logo

Google Tag Manager

A free tag management system for deploying analytics and marketing tracking without code changes.

GTM lets your business add and update tracking across your site without engineering involvement, speeding up campaigns and reducing tag-related site bloat.

Analytics and behavior

Quantitative and qualitative insight into how visitors actually use your site.

Google Analytics 4 logo

Google Analytics 4

Google's current generation of web and app analytics, event-based and AI-augmented.

GA4 gives your business unified visibility into user behavior across web and mobile, with the audience and conversion measurement marketing decisions depend on.

Microsoft Clarity

Microsoft's free session recording and heatmap tool with zero rate limiting.

Clarity lets your business see exactly how real visitors interact with your site — where they click, where they get stuck, and where they leave — at no cost.

Hotjar logo

Hotjar

A user behavior analytics platform combining heatmaps, recordings, surveys, and feedback widgets.

Hotjar gives your business qualitative insight into why visitors behave the way they do, complementing the quantitative data from GA4 and other analytics.

Ecommerce growth apps

Specialized tools for reviews, subscriptions, service, and mobile that move ecommerce KPIs.

Yotpo

A leading ecommerce reviews, loyalty, and SMS platform built for Shopify and BigCommerce.

Yotpo lets your business turn customer reviews into a conversion engine, with on-site UGC, syndicated reviews to Google Shopping, and review-triggered loyalty rewards.

Loox

A photo-and-video reviews app for Shopify focused on visual social proof.

Loox lets your business collect and display photo and video reviews that meaningfully lift conversion rates on product pages, especially in apparel, home, and beauty.

Recharge

The leading subscription management platform for Shopify and BigCommerce ecommerce.

Recharge lets your business launch a subscription product offering with prepaid plans, customer self-service, and the retention features that turn one-time buyers into recurring revenue.

Gorgias

A Shopify-native customer service helpdesk built for ecommerce support workflows.

Gorgias gives your business unified inbox management across email, chat, social, and SMS, with deep Shopify integration that surfaces order data inside every conversation.

Tapcart

A no-code mobile app builder for Shopify merchants.

Tapcart lets your business launch a native iOS and Android app without development cost, capturing the higher conversion rates and push-notification reach that mobile apps deliver.

Design and collaboration

How modern teams design, document, and coordinate the work.

Figma logo

Figma

The dominant collaborative design tool used by product, marketing, and brand teams worldwide.

Figma lets your team design, prototype, and hand off work in one environment, with real-time collaboration that replaces email-and-PDF design reviews.

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Notion

A flexible knowledge management and collaboration platform combining docs, databases, and wikis.

Notion gives your business a single home for SOPs, brand guidelines, project documentation, and team wikis, replacing scattered Google Docs and outdated intranets.

ClickUp logo

ClickUp

An all-in-one project management platform covering tasks, docs, goals, and team operations.

ClickUp gives your business unified visibility across projects, deadlines, and team workloads, replacing the patchwork of separate tools most organizations accumulate.

Slack logo

Slack

The leading workplace messaging platform with deep integrations across the tooling ecosystem.

Slack gives your business real-time team communication with channels, threads, and the integrations that route notifications from your other tools into one place.

Don’t see your stack?

We work with more platforms than we list here. Tell us what you’re running and we’ll tell you how we can help.

Book a discovery call