Pre-owned and vintage watch dealer
Tens of thousands of monthly visitors in 6 months
Built a pre-owned watch dealer's full digital presence: brand, custom platform with real-time market pricing, and a multi-model AI content engine running national SEO at scale. Currently tracking against a $20M Year-2 run-rate.
The challenge
Deep market expertise, no scaled digital presence.
A pre-owned and vintage watch dealer with strong category knowledge but no scaled digital footprint. The pre-owned watch market moves on real-time price intelligence: Chrono24 listings, eBay completed transactions, dealer feeds. Decisions to buy or sell happen in narrow windows. A digital presence that couldn't keep up with that pace was leaving margin on every transaction.
The approach
Brand, platform, market intelligence, and an AI content engine.
Full-stack build covering brand foundation, custom ecommerce platform tied to live market data, and an AI-orchestrated content system producing search-worthy content at the velocity the category demands.
- 01
Brand foundation
Brand identity built from scratch: logo system, voice, color palette, photography direction. A brand designed to signal credibility in a market where trust drives transactions.
- 02
Custom platform with market intelligence
Ecommerce platform built from the ground up, tied to a market-pricing system aggregating Chrono24, eBay completed sales, WatchBox, and other dealer feeds. Real-time buy/sell pricing recommendations feed directly into merchandising and acquisition decisions.
- 03
AI content engine and SEO at scale
National SEO strategy from launch. Multiple LLMs orchestrated together produce category-leading content on autopilot, with brand-voice guardrails and human review checkpoints. Competitor ranking analysis, share-of-voice tracking, and competitor conquesting via paid and organic.
The outcome
Tens of thousands of monthly visitors in 6 months. On track for $20M Year-2 run-rate.
The site reached tens of thousands of unique monthly visitors within six months of launch, a result that typically takes pre-owned watch retailers years to build. AI content engine producing high-ranking pieces across the long-tail of watch search demand. Real-time pricing intelligence informing every transaction. Paid acquisition (Google and Meta) layered on top of the organic foundation for additional acceleration. Currently tracking against a $20M annual run-rate target for Year 2.
Tens of thousands
Monthly unique visitors at Month 6
$20M
Year 2 run-rate target (in progress)
Real-time
Market pricing on every buy/sell decision
Multi-model
AI content orchestration
Services used
The pillars we pulled from.
03
Brand
Brand creation and identity. Visual systems, naming, voice, and guidelines built to scale.
04
Website Design
Build a new website or refresh a current one with current Google SEO and AI search recommendations baked in.
01
Where we leadAI Implementation
Practical AI tools for marketing intelligence, ecommerce intelligence, sales performance, and competitor benchmarking. Where we lead.
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