Residential roofing contractor
10x revenue in 24 months
Rebuilt the brand, website, paid search, SEO, and lead funnel for a roofing contractor stuck at $500K/yr. Revenue grew to over $5M within 24 months.
The challenge
Established business, broken digital foundation.
A roofing contractor with proven service quality and a strong local reputation was leaving most of its growth on the table. The existing website wasn't ranking, wasn't converting visitors into calls, and wasn't producing measurable lead flow. Paid search was running but disconnected from brand, content, and local search positioning. Revenue had been stuck around $500K/yr despite obvious market demand.
The approach
Integrated rebuild across brand, search, and conversion.
Three workstreams running in parallel rather than sequentially. Each designed to reinforce the others so paid search, organic, and brand worked together instead of competing for the same dollar.
- 01
Brand and website rebuild
New brand identity. New mobile-first website built to convert. Trust signals, reviews, service area pages, schema markup, and conversion paths designed around how homeowners actually evaluate roofing contractors.
- 02
Search foundation
Local Service Ads verification and ongoing management. Google Business Profile optimization. Technical SEO. A content engine targeting the keyword set that actually converts: intent-driven local searches, not vanity terms.
- 03
Paid and social acceleration
Google Ads (search and Local Service Ads), Meta Ads, and a social strategy built for local trust rather than vanity reach. AI-powered reporting on what was working and what to cut.
The outcome
From $500K to over $5M annually within 24 months.
Revenue grew 10x. The website became the dominant lead source, with thousands of monthly visitors converting at industry-leading rates into calls, emails, and booked estimates. Top organic rankings on the highest-intent local roofing keywords. Local Service Ads producing qualified verified leads at predictable cost. The owner went from chasing demand to managing capacity.
10x
Revenue growth in 24 months
$5M+
Annual revenue achieved
Top 3
Organic rank on key local search terms
LSA verified
Local Service Ads delivering qualified leads
Services used
The pillars we pulled from.
02
Consultation
Senior advisory across marketing, brand, sales, customer service, performance marketing, social media, website strategy, and SEO.
03
Brand
Brand creation and identity. Visual systems, naming, voice, and guidelines built to scale.
04
Website Design
Build a new website or refresh a current one with current Google SEO and AI search recommendations baked in.
01
Where we leadAI Implementation
Practical AI tools for marketing intelligence, ecommerce intelligence, sales performance, and competitor benchmarking. Where we lead.
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